Because this former fishing village is Lithuania’s favourite beach getaway.
Away from the tourist hordes, pier and dune-backed beach, the Botanical Gardens south of town also contain an Orangery and the Amber Museum.
You probably didn’t know
Following an anti-Russian uprising in 1863, Lithuanian publications in Latin script were banned and Palanga became a hub of clandestine literature and book smuggling.
Experiencing Lithuania: An Unconventional Travel Guide (Columbia J Warren, 2013).