“The children are the future and we should do everything we can to make the world a better place for the ones who need it the most,” says Norwegian’s CEO Bjørn Kjos. That is why Norwegian has a collaboration with UNICEF, the United Nation’s Children Fund. We also believe that it is important to enable our staff and customers to make a difference.
Administered by the company’s top management, the Signature Partnership is the highest form of partnership UNICEF Norway offers corporate clients.
UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential. UNICEF insists that the survival, protection and development of children are universal development imperatives that are integral to human progress.
This is how Norwegian supports UNICEF
Travel funding and fundraisers
Norwegian's support to UNICEF primarily consists of travel funding and fundraisers. Norwegian extended its partnership with UNICEF in June 2015 by launching a new feature that allows passengers to donate funds when booking flights online. In 2015 Norwegian's passengers donated more than 3 million NOK to UNICEF. Additionally, all Norwegian employees donate their company Christmas presents to UNICEF.
Lectures for donations
Norwegian's CEO Bjørn Kjos receives many requests to speak at events and give lectures. Neither Bjørn Kjos nor Norwegian charge for this, however, through our partnership with UNICEF, we ask organisations and businesses to transfer 20,000 NOK when Bjørn Kjos holds a lecture. We hope businesses see this as an opportunity to help support an international organisation that works for children's rights.
Fill up a plane
In November 2015 Norwegian and UNICEF sent an aircraft fully loaded with school supplies and other emergency aid to Jordan to help Syrian refugee children. Norwegian provided an aircraft and crew to fly school supplies and emergency aid to the refugee camp Za’atari, located by the Syrian border in Jordan. Norwegian and UNICEF have also made joint efforts in a fund raising campaign where Norwegian’s passengers and UNICEF supporters could make donations to help fill up the plane. The goal of raising 2 million NOK was reached, and the aircraft’s cargo, overhead bins and seats were filled with supplies. The children in Za’atari made a strong impression on CEO, Bjørn Kjos: “Without education there is little hope for the future of Syrian children. For us at Norwegian, this has been the most important flight of the year," he said when visiting the refugee camp. Watch the film from Za'atari.
Every year Norwegian and UNICEF collaborate to fill a plane with emergency aid. In October 2014, the flight went to the Central African Republic (CAR). Watch a video from our visit to CAR.
1 NOK from each water bottle sold on board
In 2013, Norwegian donated 1 NOK from each water bottle sold on board to UNICEF's important work. Our passengers bought 1.3 million water bottles throughout the year and consequently contributed 1.3 million NOK to the world's children.
Grand jubilee donations
Norwegian had its tenth anniversary on 1st September 2012 and marked the day with a grand jubilee concert at Fornebu. Concert proceeds of 1 million NOK were donated to UNICEF.