Goals

The way we conduct business at Norwegian is guided by our values and operational priorities.

To get there we will:

• Adhere to our values
• Attract customers by offering competitive low fares and a quality travel experience
• Maintain low operating costs, operational excellence and helpful, friendly service
• Offer "Freedom to choose": a core low-cost product as well as a more comprehensive package for those who desire more
• Offer high-frequency business destinations to primary airports and a wide range of destinations for leisure travellers
• Maximise revenues through state-of-the-art passenger revenue management
• Continue to develop high-quality and cost-efficient products and services
• Use our brand and efficient distribution channels to increase ancillary revenue
• Monitor and improve the cost base where possible
• Develop a lean and flat organization where decision-making is simple and direct
• Maintain an innovative "out-of-the-box" approach to the way we do business
• To live and breathe as a positive and entrepreneurial organisation where everyone can make a difference

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