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Vision and values

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"Affordable fares for all"

To realise this vision, we offer quality flights at a low fare based on operational excellence and helpful, friendly service.

Values and operational priorities

The way we conduct business at Norwegian is guided by our values and operational priorities.


  • Directness
  • Relevance
  • Simplicity

Operational priorities

  • Safety
  • Service
  • Simplicity

Our goal

Norwegian aims to be the preferred airline in select markets and generate profitability and return to its shareholders.

To get there we will

  • Adhere to our values
  • Attract customers by offering competitive low fares and a quality travel experience
  • Maintain low operating costs, operational excellence and helpful, friendly service
  • Offer "Freedom to choose": a core low-cost product as well as a more comprehensive package for those who desire more
  • Offer high-frequency business destinations to primary airports and a wide range of destinations for leisure travellers
  • Maximise revenues through state-of-the-art passenger revenue management
  • Continue to develop high-quality and cost-efficient products and services
  • Use our brand and efficient distribution channels to increase ancillary revenue
  • Monitor and improve the cost base where possible
  • Develop a lean and flat organization where decision-making is simple and direct
  • Maintain an innovative "out-of-the-box" approach to the way we do business
  • To live and breathe as a positive and entrepreneurial organisation where everyone can make a difference
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