Vision and Values


Norwegian’s vision is “Everyone should afford to fly”.  The business idea of Norwegian Air Shuttle ASA is to give everybody the opportunity to travel by air, attracting customers by offering competitive, low fares and a high-quality travel experience based on operational excellence and helpful, friendly service.

Values and priorities


All business and behaviour of Norwegian Air Shuttle ASA are guided by our corporate values and our operational priorities.




  • Simplicity
  • Directness
  • Relevance

Operational priorities:


  • Safety
  • Service
  • Simplicity

Business strategy


Norwegian intends to become the preferred supplier of air travel in its selected markets and to generate excellent profitability and return to its shareholders. The Company will achieve this by:

  • Adhering to the corporate values.
  • Attracting customers and stimulating markets by offering competitive low fares and a quality travel experience based on low operating costs, operational excellence and helpful friendly service.
  • Offering “Freedom to choose” – Our customers will have the choice to select additional products and services, providing a core low cost product to the price sensitive customer and a more comprehensive package for those who require a little extra, ensuring a broad market reach.
  • Offering a comprehensive network of high frequency business destinations to main airports and a desirable choice of destinations for leisure travelers.
  • Maximizing revenues through state-of-the-art passenger revenue management.
  • Continuing to develop high quality cost efficient products and services through extensive use of industry leading technology, and continuously making it more comfortable and convenient to choose Norwegian as travel partner.
  • Utilize the strong brand name and efficient distribution channels to further increase ancillary revenue.
  • Continuously monitor and improve the cost base where possible.
  • Obtaining a lean and flat organization which makes decision-making processes simple and direct, enabling the company to easily adapt to changes and possibilities in market environment.
  • Maintain an innovative “out-of-the-box” approach to the way we do business by having a positive and entrepreneurial organization in which everyone has the possibility to make a difference.